Online stores have one significant advantage over physical stores, that being that their customers can browse or place orders 24 hours a day 7 days a week from anywhere in the world. However, you also have one significant disadvantage, and that is that there is no personal contact, either with a salesperson or with the product itself, limiting the senses in which the customer can experience your product and store. To convince the customer to make a purchase, text and images must be exceptionally well optimised to overwrite this disadvantage by creating trust, communicating benefits, and giving the buyers the feeling they know what they are buying. Exceptional product images play a crucial role as they can convey a feeling of quality and can thus justify higher prices, distinguishing your products from the competition. However, high-quality product photos are often expensive. Therefore, we have put together some tips to create sharp images and show you how you can optimise the quality of your images.